Loyalty campaign logistics
Flow control and just-in-time distribution
Jakala operates in the retail sector, supporting major brands and retail chains in managing large-scale promotional campaigns and loyalty programs.
These initiatives involve the wide distribution of thousands of different items to retail stores, with defined timelines and variable volumes throughout the campaigns.
The client had the need to structure a logistics system capable of managing goods receiving, warehousing, and shipping in an integrated way, while maintaining a high level of traceability and operational flexibility.
Sector:
Retail
Scope:
Container receiving, material traceability, and tailored logistics operations
Partnership period:
2014 – present
From context to solution
Jakala manages promotional campaigns and loyalty programs for major players in large-scale retail distribution and the national retail sector. These activities involve the handling and distribution of a very high number of product references, mainly sourced from the Far East, intended for reward campaigns and large-scale commercial initiatives.
The items cover a wide range of categories, from plush toys to home goods, small appliances, and sports products, with extensive distribution across Italy and abroad. Over the years, campaigns have been managed for retailers such as Selex, Esselunga and Conad, as well as special projects related to the Milano-Cortina 2026 Winter Olympics.
The complexity of the project lies in the simultaneous management of:
- high inbound volumes via international containers
- a very large number of different product references
- scheduled shipments to thousands of retail points
- the need to ensure product availability throughout the entire duration of the campaigns
- structured returns management at the end of operations
It was necessary to build a logistics system capable of maintaining operational control, traceability, and flexibility, adapting to campaigns with variable timelines and volumes.
The logistics process was structured starting from container receiving management: each item is identified through barcode and dedicated handling units, then stored and made immediately traceable within the system.
Shipments are planned according to progressive replenishment schedules, ensuring retail stores continuous product availability until the end of the campaigns.
To optimize nationwide distribution, a logistics hub was activated at the Colleferro warehouse, dedicated to managing flows destined for Central and Southern Italy. This configuration allowed the client to reduce transportation costs and improve delivery efficiency.
Over time, the service has evolved to also include:
- returns management from retail stores
- receipt and quality control of returned goods
- reconditioning of unsold products
- repackaging and relabeling activities before final delivery
- classification of item conditions for potential future reuse
This approach allows the client to maintain full visibility over the product lifecycle even after the distribution phase.
Our tailored operational approach transforms logistics challenges into scalable, reliable systems. Request a consultation to structure your operations more effectively.
Results achieved
The service delivered:
- Just-in-time processing
- Full traceability of goods
- Reduction of stock levels and internal flows
- Decentralization of inventory through the use of our Colleferro logistics hub
Questo assetto operativo allows the client to manage complex promotional campaigns while maintaining control over logistics flows and flexibility in distribution to the retail network.
The value of the project
The project made it possible to build a flexible and scalable logistics system capable of handling a very high number of product references and promotional campaigns with variable timelines and volumes.
The integration of container receiving, material traceability, shipment management and returns processing has transformed the warehouse into an operational infrastructure directly supporting retail campaigns.
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